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Traverse City MI   The new Reality TV series, Horses and Heroes announces the addition of Navy Seal veteran, David M. Ferruolo to the team as Veteran Coordinator and Peer Support Team Leader.

Many labels can be accurately applied to Ferruolo: veteran, healer, author, adventurer, and video host-producer.  A former Navy Seal and successful business owner, Ferruolo is an accomplished musician, an avid hiker, kayaker, rock climber, horse enthusiast, skier, and snowboarder. He has 100 plus skydives, over 10,000 scuba dives to his credit and hosts his own TV series called NH Alive.

He graduated Magna Cum Laude from Southern New Hampshire University with a Bachelor of Arts degree in Psychology and Suma Cum Laude from the University of New Hampshire with a Master’s Degree in Social Work.  Currently, he is studying for his Doctorate at the Plymouth State University.

A published author of several self-help books and numerous articles, Ferruole’s focus remains on veterans’ issues.    As a Navy Seal, Ferruolo understands the physical and emotional challenges that war brings into military personnel’s lives.   His interest in Equine Therapy was prompt by his own life experience.  The positive affects Equine Therapy made in his own life led him write articles and produce videos promoting its effectiveness on combat related issues.  As a dynamic presence both in front of and behind the camera, Ferruole uses his talents and unique voice to produce videos, which show other veterans the healing and supportive effects of working with horses.

Currently Ferruolo works at Health First Family Care in their Psychotherapy & Behavioral Health department.  His duties include individual and group outpatient psychotherapy, resource support and advocacy for marginalized populations, multidisciplinary collaborations, and team development.

Joining the Horses and Heroes team as the Veteran Coordinator and Peer Support Team Leader, he will be a major voice in deciding which veterans will be chosen to participate in the program.  His experience on and off the battlefield gives him the leadership and the compassion to lead the peer group sessions so that they will be beneficial to the participating veterans as well as the viewers.

Horses and Heroes is a Reality TV series, which will combine Equine Therapy with Peer Support to help military personnel and veterans find new ways to cope with their physical and emotional challenges.  Each season will be set at an existing Equine Center and will focus on telling the stories of eight veterans.  Although veterans can’t go back and make a brand new start, they can start from now and make a brand new end.  David Ferruolo will be part of the team that helps them find the strength and courage within themselves to build that brand new end.




Horses and Heroes new logo


Horses and Heroes is a reality TV series, which promotes healing rather than bad behavior. Although Equine Therapy will be the stage, the focus will remain on the veterans and how their lives as well as those of their families were changed by the physical and emotional challenges brought into their lives by war.

Horses and Heroes has a ready made market with a demographic that crosses all ages, ethnic backgrounds, and genders, especially the 18 to 35 year age group, many of which are currently returning from service and are being discharged. Our target audience will also include military personnel, veterans, and their families from past conflicts.

Additionally, we will be hiring veterans, both those already in the industry and those looking for new careers, for the jobs behind the cameras.



Horses and Heroes’ website

<p><a href=”″>Horses and Heroes: Changing Reality TV</a> from <a href=”″>Theresa Chaze</a> on <a href=””>Vimeo</a&gt;.</p>