Category: film


Promotions, marketing, and sales have different, yet interconnected goals. Yet many lump them into a single category. All three are necessary to generate sales that make a company profitable. Promotions identifies the need or creates the desire . Marketing shows why this particular product solves the problem or satisfies the want. Sales closes the deal by asking for the purchase and giving the details of how to buy the product or service.

Promotions creates awareness by describing or creating a problem to be solved. The messages are crafted to subliminally plant the seed in the consumers’ subconscious mind, so they identify with problem or create the feeling that they are missing out on something amazing. By drawing attention to the issue that their product will solve, the promotion creates the need for the product.

Marketing promotes the product by showing how it is the answer to the problem it just created. A successful marketing campaign sets the particular product above all its competitors. More than just recognition, the marketing aspect of the message create a reputation and an expectation of the product as well as the company in the consumers mind. However, creating a brand can be a double edge sword. Overly selling a product can destroy a brand’s reputation. It is easier to create and keep a good reputation than it is to repair a bad one.

Sales asks for the purchase by telling how and where it can be bought. Some pitches, but not all, also include the pricing information. The easier the product or service is to find, the more likely the consumer will investigate the product, which leads to the purchase. The easier you make it for them to find the product, the more likely they are to buy it.

Promotions, marketing, and sales need to be kept not only in balance, but also in the proper order Identifying the problem, creating the solution, and giving purchase information maximizes the effectiveness of the message. These three steps, working in tandem, creates the advertisement that reaches the consumer and empowers them to purchase the product.

Many authors, small businesses, and non-profit organizations believe that advertising is too costly for their budget. But this is far from true. The internet has created cost effective venues that enable messages to be promoted locally, national and around the world in a cost effective manor. Theresa Chaze has 20 years of experience as a writer, producer, and editor. She uses innovation, humor, and high production values to produces videos that are unique, inventive, and frequently called unexpected.  More of her work can be viewed on her website by clicking here. She is now accepting new clients and can be reach by calling 231-943-3298.

<p><a href=”https://vimeo.com/178692638″>Digital Editor: Book trailer, Micro-documentaries, Honor/Memorial videos</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

<p><a href=”https://vimeo.com/169041241″>Hopeville: City of Light</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

<p><a href=”https://vimeo.com/180121886″>Child's ghost begs to be free</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

<p><a href=”https://vimeo.com/178859774″>Blessing to you</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Combining two concepts, Never Can say Good-bye creates an innovative spin on the ghostly genre. With a tagline, “When love is forever, death is only the beginning,” it is comparable to Ghost and The Others.

Imprisoned in her family’s home, the spirit of a murdered child waits for her parents to free her. But they have moved on to new lives as has her killer. Randi must bring them back together, so that they can forgive themselves and make amends. If she succeeds, they will all heal and she will be freed to also reincarnate. If she fails, their need for revenge will damn them all.

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Combining two concepts, Never Can say Good-bye creates an innovative spin on the ghostly genre. With a tagline, “When love is forever, death is only the beginning,” it is comparable to Ghost and The Others.
 
Imprisoned in her family’s home, the spirit of a murdered child waits for her parents to free her. But they have moved on to new lives as has her killer. Randi must bring them back together, so that they can forgive themselves and make amends. If she succeeds, they will all heal and she will be freed to also reincarnate. If she fails, their need for revenge will damn them all.
 
Without being full cast, Never Can Say Good-bye has been estimated to gross $7-17 million USD. Additional cast and crew will only increase its profitability potential. We are looking for investors or a production partner with the resources we lack.
 
 
 
 
<p><a href=”https://vimeo.com/180121886″>Child's ghost begs to be free</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Never Can Say Good-bye is a Paranormal Thriller, which is comparable to Ghost, The Others, and the original Dark Shadows TV series.

<p><a href=”https://vimeo.com/180121886″>Child's ghost begs to be free</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>


https://vimeo.com/180121886

Elizabeth was asked by her mentor to teach a writing course at a small college. Since she never forgets a kindness, she reluctantly agrees. Arriving in town, she instantly regrets her decision. She wants to run, but she is honor bound to stay. Even as the ghost of a small child begs her to forgive, the memories of another time arouse feelings of hatred that she doesn’t understand and cannot control. When she meets Shane, all of their lives are thrown onto a dangerous collision course from which they can neither run, nor can they hide. The question is, “Can they overcome their tragic past or will they be doomed to repeat it.

Love can be a blessing or the curse that destroys an entire town.

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The ghost of a murdered child bring his parents back together after they have reincarnated. He needs them to remember their lives together and forgive. If he succeeds, they will all heal and he will be freed to also reincarnate. If he fails, their need for revenge will damn them all

Elizabeth was asked by her mentor to teach a writing course at a small college. Since she never forgets a kindness, she reluctantly agrees. Arriving in town, she instantly regrets her decision. She wants to run, but she is honor bound to stay. Even as the ghost of a small child begs her to forgive, the memories of another time arouse feelings of hatred that she doesn’t understand and cannot control. When she meets Shane, all of their lives are thrown onto a dangerous collision course from which they can neither run, nor can they hide. The question is, “Can they overcome their tragic past or will they be doomed to repeat it.

Never Can Say Good-bye is paranormal thriller comparable to Ghost and The Others with the tagline, “When love is forever, death is only the beginning.”

We are looking for a co-producer and/or distributor with the people and resources we lack.

Author, talk show host, and owner of  Bush Pilot Marketing, John Chang helps entrepreneurs, business Owners, creative Artists craft their compelling story, effectively communicate and connect with their 1000 true fans, so they can share their unique gifts and live their purpose by creating a compelling call-to-action and closing more sales to create customers for life. On July 30, 2016 he interview Theresa Chaze.
An experienced writer, producer and digital editor, Theresa Chaze is the motivating force behind the Reality TV series Horses and Heroes.  It is one of several projects on her slate along with a paranormal thriller Never Can Say Good-bye and an occult horror called Eye of Ra.  Another military based TV series will be soon added.

Horses and Heroes is a Reality TV series, which combines the highly effective Peer Support Therapy with Equine Therapy. Unlike most in the genre, it will focus on healing and positive growth rather than endorsing bad behavior. Each season will bring together the veterans from WWII to the current conflicts. They will be sharing their challenges and supporting each other as they find new solutions. They know the talk, because they have walked the walk. They see the dodges and will be able to call each other on them. Sparks may fly. Tempers may flare, especially when they force each other to face the ghosts. But will also be laughter and fun as they rebuild the comradery. The snarkiness and practical jokes between the branches don’t simply end. There is always room for just one more. When it airs, it will reach into the homes of the veterans, who need to hear that they are not alone and give them the information as well as the permission to also heal. They will help each other find their way back to the world. Veterans can’t go back and make a brand new start; but they can start from now and make a brand new end.

Website

<p><a href=”https://vimeo.com/150133996″>Horses and Heroes: Changing Reality TV</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

 

The ghost of a murdered child bring his parents back together after they have reincarnated. He needs them to remember their lives together and forgive. If he succeeds, they will all heal and he will be freed to also reincarnate. If he fails, their need for revenge will damn them all

Elizabeth was asked by her mentor to teach a writing course at a small college. Since she never forgets a kindness, she reluctantly agrees. Arriving in town, she instantly regrets her decision. She wants to run, but she is honor bound to stay. Even as the ghost of a small child begs her to forgive, the memories of another time arouse feelings of hatred that she doesn’t understand and cannot control. When she meets Shane, all of their lives are thrown onto a dangerous collision course from which they can neither run, nor can they hide. The question is, “Can they overcome their tragic past or will they be doomed to repeat it.

With the logline, “when love is forever, death is only the beginning, Never Can Say Good-bye is comparable to Ghost and The Others.

Website

Kidnapped as a child, Rikki is forced to defend her life from her envious mother, who is more than willing to kill to steal her spiritual gifts. When Rikki escapes, Sandra turns her attention on others with power gifts, who are more vulnerable. Can Rikki find the strength and courage to once again face her mother and stop her or will Sandra use Rikki’s guilt to weaken her to the point that she is unable save herself or anyone else?

Katherine was born with the power to control the elements. Her whistle called the winds. Her tears refreshed the earth. She was able to see into the realms where fools and angels fear to tread. Her daughter, Sandra, was born with gifts that were complimentary—or they should have been. Sandra had the ability to nurture and heal. Her gifts gave her the ability to see and heal others’ pain. She could foresee their destinies and give them the courage to embrace their futures Yet, it was not enough. Sandra wanted more more direct control over the world and the realms beyond. When her daughters’ developed the gifts she craved, Sandra’s envy turned to hatred. When a voice from the dark void reached out and asked, “What would you do to have their power. Sandra replied, “Whatever it takes.”

Eye of Ra is an occult-horror, which is comparable to The Exorcist and Amityville Horror with the tagline, “when a mother eats her young, no one is safe.”

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Katherine was born with the power to control the elements. Her whistle called the winds. Her tears refreshed the earth. She was able to see into the realms where fools and angels fear to tread. Her daughter, Sandra, was born with gift that were complimentary—or they should have been. Sandra had the ability to nurture and heal. Her gifts gave her the ability to see and heal others’ pain. She could foresee their destinies and give them the courage to embrace their futures Yet it was not enough for her. Sandra wanted more power—more direct control over the world and the realms beyond. When her daughters’ developed the gifts she craved, Sandra’s envy turned to hatred. When a voice from the dark void reached out and asked, “What would you do to have their power. Sandra replied, “Whatever it takes.”

Eye of Ra is an occult-horror, which is comparable to The Exorcist and Amityville Horror with the tagline, “when a mother eats her young, no one is safe.”

The ghost of a murdered child bring his parents back together after they have reincarnated. He needs them to remember their lives together and forgive. If he succeeds, they will all heal and he will be freed to also reincarnate. If he fails, their need for revenge will damn them all

Never Can Say Good-bye is a Paranormal Thriller, which is comparable to Ghost, The Others, and the original Dark Shadows TV series.

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Patriotism for Profit

November 11 is a day to honor those who have served our nation during peace time as well as war. However, it has been corrupted by those who put profits over people by turning it into another marketing tool.

To learn more how you can help veterans find new coping skills for their physical and emotional challenges visit Horses and Heroes’ website

 

Horses and Heroes is not about pointing fingers or creating a political firestorm. It can’t fix the system nor will is a cure all. What it will do is show that there are alternatives, which more effectively help military personnel and veterans to heal their way home. They can’t go back and make a brand new start, but they can start from the now and make a brand new end. We want veterans and military personnel to know that we have their back.

Authors!  Time to prepare for the holiday giving season by helping your readers and those who love them find your books. Whether your book is print or electronic, the most effective way to reach your readers is through your website, blog, and through social networking.  Writing blogs, tweeting, or buying ads does help the search engines find your work, but they are not as effective as a video, which entices and teases your readers?
Authors!  Time to prepare for the holiday giving season by helping your readers and those who love them find your books. Whether your book is print or electronic, the most effective way to reach your readers is through your website, blog, and through social networking.  Writing blogs, tweeting, or buying ads does help the search engines find your work, but they are not as effective as a video, which entices and teases your readers?

I am a writer, producer and editor, who combines her skill to produce videos to market books for authors, publishers, and PR firms.     Join the digital age by hiring me to produce a video that will showcase your book and increase your sales

To watch  more samples of my work on the website 

 

 

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The ghost is a murdered child bring his parents back together after they have reincarnated.  He needs them to remember their lives together and forgive.  If he succeeds, they will all heal and he will be freed to also reincarnate.  If he fails, their need for revenge will damn them all

Never Can Say Good-bye is a Paranormal Thriller, which is comparable to Ghost, The Others, and the original Dark Shadows TV series.

Website 

 

 

bean counters

 

Bean counters don’t own the beans, yet they treat the funds like their own private stash. Counting them doesn’t give them ownership. The beans always have and always will belong to the depositors and investors.   It is a very simple concept, yet the money managers have forgotten that they are stewards not masters of the funds that have been entrusted to them.

Innovators create the products and services. Workers make the products and service available for purchase.  It is their combined efforts that create prosperity. Without them, bean counters would have nothing to count. Yet in the recent decades the focus and power has shifted away from those, who actually keep the country financially strong to those who live off their work.

The money in the banks belongs the individuals and companies, who deposited it there for safe keeping. However, it is the cycle of saving and lending that benefits everyone. Without depositors, the bank has nothing to lend. Without lenders, the bank can’t pay the depositors interest. The money managers only keep the records of transactions. Yet, the upper management, especially the CEOs, find new ways to siphon off funds to benefit themselves. High salaries and perks for the upper management have become the norm rather than the exception.

Investors may help financially create innovation, but without the innovators there would be product therefore no profit. Paying investors a return balances out the financial risk they took by supporting the individual or company. Again this is a very simple process, which has been corrupted by money managers, who have injected themselves into the process. Hedge fund managers, stock brokers, etc. contribute very little and risk even less, yet they make a profit from both sides.

The bean counters thinking they own the beans, instead of just managing this country’s wealth has created the imbalance that keeps the country from financially stabilizing. Money managers have usurped financial control, because individuals and companies let them have it. In 1929, the stock market crash and banks failed, because people pulled their money out. They stopped buying what the money managers were selling and there was nothing they could do about it. Yet, whether an investor or depositor, they continue have all the power; they just don’t see that they have alternatives. Credit unions and smaller banks focus more on supporting the both the depositor and the borrower, rather than creating a top heavy corporate structure. Private investment, otherwise known as a non-public offerings, holds the same risk as investment in the stock market or through hedge funds, but it excludes the middle men, who profit without risk. Private investment makes the financial agreements more personal and profitable for all involved. Without the intermediary fees, the company receive more funding and the investor receives more of a return.

 

 

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The ghost is a murdered child bring his parents back together after they have reincarnated.  He needs them to remember their lives together and forgive.  If he succeeds, they will all heal and he will be freed to also reincarnate.  If he fails, their need for revenge will damn them all

 

Never Can Say Good-bye is a Paranormal Thriller, which is comparable to Ghost, The Others, and the original Dark Shadows TV series.

 

 

 

 

Website