Tag Archive: book trailers


The difference between a commercial and internet video isn’t the quality of the production, but the length of time and diversity of the message. Both follow the same format of identifying a problem, presenting your product or service as the solution to that problem, and giving contact or purchase information so that the customers may solve that problem by purchasing your product or service. Both also require high audio and video production values. However, at this point, the venues diverge.

<p><a href=”https://vimeo.com/148158038″>Horses and Heroes Billboard</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Broadcast commercials must meet industry standards for consistency in length due to the two minute commercial break format. The most popular length continues to be 30 seconds. However, due to financial reasons most broadcast stations also offer both 10 and 15 second spots. Although they are less costly, their length also severely limits their effectiveness as promotional tools. Longer commercials give more detail, yet they are more costly. However, there is a generic class of 60, 90, and 120 minute ads that are bought in bulk without any airtime restrictions that are relatively inexpensive. This may seem like a good deal on the surface, but they are plugged in wherever there is unsold commercial airtime, which frequently ends up in late night or on unpopular programming. With the goal being reaching the broadest audience, these commercials are more miss than hit. Strategically speaking, a person must be exposed at least three times to a message before she or he retains the information enough to purchase the product or service. Each airtime buy is one time shot at the audience. Once the commercial airs, more time must be purchased in order to continuing sharing you message.

<p><a href=”https://vimeo.com/190175528″>Be Someone who stands with Veterans</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Internet videos are not limited by length or broadcast content standards. However, many websites do regulate for both violence and sexual content. Unlike broadcast venues, videos can run any length. The extended format of the videos makes it very easy to go into detail about your product or service, including adding demonstrations and testimonials. Additionally, videos keep the potential customers on your site or blog longer, which increases the likelihood they will become a loyal client. Websites, such as YouTube and Vimeo, accept much longer videos, which makes sharing the video on websites, blogs, and on your social networking sites much easier not only for you, but the link and embedding code also allows others to promote your work in their networks. Once produced internet videos become one of your most cost effective tools in your marketing toolbox as there is no additional costs connected to its distribution.

<p><a href=”https://vimeo.com/181328091″>Mary Ellen Colfer: Herbal Counselor</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

<p><a href=”https://vimeo.com/189390498″>God saw a Butterfly: a Healing Journey</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Commercials and internet videos continue to be major assets in marketing and promotional toolboxes. Promoting and marketing with internet videos have made it possible for small companies to promote themselves locally, nationally, and internationally. Cosmos Productions produces high quality and cost effective videos for both products and services, which helps authors, entrepreneurs, small companies, and home-based business garner a larger share of the marketplace. Contact Theresa Chaze at 231-943-3298 to learn how she will support your efforts to expand your customer base.

<p><a href=”https://vimeo.com/193473032″>Digital Video Producer and Editor</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

<p><a href=”https://vimeo.com/150133996″>Horses and Heroes: Changing Reality TV</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

<p><a href=”https://vimeo.com/178859774″>Blessing to you</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

<p><a href=”https://vimeo.com/195043477″>A magical tale of betrayal and murder</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

<p><a href=”https://vimeo.com/169041241″>Hopeville: City of Light</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

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Promotions, marketing, and sales have different, yet interconnected goals. Yet many lump them into a single category. All three are necessary to generate sales that make a company profitable. Promotions identifies the need or creates the desire . Marketing shows why this particular product solves the problem or satisfies the want. Sales closes the deal by asking for the purchase and giving the details of how to buy the product or service.

Promotions creates awareness by describing or creating a problem to be solved. The messages are crafted to subliminally plant the seed in the consumers’ subconscious mind, so they identify with problem or create the feeling that they are missing out on something amazing. By drawing attention to the issue that their product will solve, the promotion creates the need for the product.

Marketing promotes the product by showing how it is the answer to the problem it just created. A successful marketing campaign sets the particular product above all its competitors. More than just recognition, the marketing aspect of the message create a reputation and an expectation of the product as well as the company in the consumers mind. However, creating a brand can be a double edge sword. Overly selling a product can destroy a brand’s reputation. It is easier to create and keep a good reputation than it is to repair a bad one.

Sales asks for the purchase by telling how and where it can be bought. Some pitches, but not all, also include the pricing information. The easier the product or service is to find, the more likely the consumer will investigate the product, which leads to the purchase. The easier you make it for them to find the product, the more likely they are to buy it.

Promotions, marketing, and sales need to be kept not only in balance, but also in the proper order Identifying the problem, creating the solution, and giving purchase information maximizes the effectiveness of the message. These three steps, working in tandem, creates the advertisement that reaches the consumer and empowers them to purchase the product.

Many authors, small businesses, and non-profit organizations believe that advertising is too costly for their budget. But this is far from true. The internet has created cost effective venues that enable messages to be promoted locally, national and around the world in a cost effective manor. Theresa Chaze has 20 years of experience as a writer, producer, and editor. She uses innovation, humor, and high production values to produces videos that are unique, inventive, and frequently called unexpected.  More of her work can be viewed on her website by clicking here. She is now accepting new clients and can be reach by calling 231-943-3298.

<p><a href=”https://vimeo.com/178692638″>Digital Editor: Book trailer, Micro-documentaries, Honor/Memorial videos</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

<p><a href=”https://vimeo.com/169041241″>Hopeville: City of Light</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

<p><a href=”https://vimeo.com/180121886″>Child's ghost begs to be free</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

<p><a href=”https://vimeo.com/178859774″>Blessing to you</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

Combining two concepts, Never Can say Good-bye creates an innovative spin on the ghostly genre. With a tagline, “When love is forever, death is only the beginning,” it is comparable to Ghost and The Others.

Imprisoned in her family’s home, the spirit of a murdered child waits for her parents to free her. But they have moved on to new lives as has her killer. Randi must bring them back together, so that they can forgive themselves and make amends. If she succeeds, they will all heal and she will be freed to also reincarnate. If she fails, their need for revenge will damn them all.

Website

Videos help authors promote their books on their websites, blogs, and in social networking sites. Like movie trailers, these video tempt and tease the reader enough to gain their interest. As a writer, producer, and editor, I bring my talents together to help you reach your audience.

<p><a href=”https://vimeo.com/178692638″>Digital Editor: Book trailer, Micro-documentaries, Honor/Memorial videos</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>
 

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Stephen King, John Sandford, and J.K Rowling can release a 15 second ad saying-I have a new book out go buy it. They have well established brands and following. Readers know what to expect from them. Self-publish or traditional–paperback or electronic, until you reach that point you will be doing a great deal of the PR and marketing. You could have written the best book in the history of books, but until the readers know about it they can’t buy it.
 
<p><a href=”https://vimeo.com/169041241″>Hopeville: City of Light</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>
 
As a writer, producer, and editor I can give you a tool that will positively promote you book and your brand. I can’t promise to make it a best seller; only the quality of your work can do that. What I will do for you is help your readers find you.
 
<p><a href=”https://vimeo.com/157811587″>Nict for Ure Selfe (Not for Ourselves): a magical fantasy novel</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>
 
Let me help you with your marketing challenges.
 
<p><a href=”https://vimeo.com/150133996″>Horses and Heroes: Changing Reality TV</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>
 
 
<p><a href=”https://vimeo.com/138543532″>When love is forever, death is only the beginning</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>
 
 
<p><a href=”https://vimeo.com/138368948″>Saving Our National Treasures: Protecting our Endangered Species</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>
 
 

What catches your attention faster and holds it longer? A static picture or a video in which your message is combined in both images and sound?

Here is Horses and Heroes logo with its tagline. How much do you know about the series by just looking at it?

 

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<p><a href=”https://vimeo.com/150133996″>Horses and Heroes: Changing Reality TV</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

The video keeps your attention longer and gives so much more information.  The music sets the tone for the video.  Together they enhance the text by giving the message context.

Here is the cover for for my fantasy novel, Nict for Ure Selfe. Eye catching,but you would need to read the description on the back to know if if was something you would want to read.

 

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Alyssa learns there is a reason that birth wipes away the memories of the past from the conscious mind. When a chance meeting opens a karmic door, she must quickly find a way to remember before the hatred from another time once again cause her tragic end. http://cproduction5.wix.com/cosmos-productions-#!theresa-chazes-novels/ci60

 

Here is its book trailer.  The music enhances the visuals and voice over by changing the tone from light and fun to suspenseful then to magical.

<p><a href=”https://vimeo.com/157811587″>Nict for Ure Selfe (Not for Ourselves): a magical fantasy novel</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

The longer you can keep your customers’ attention the more likely they are to buy your product or service.  I can give you that time.  As a writer, producer, and editor can bring these talents and skills together to promote you and your work. I have the solutions for your PR and marketing challenges. Please email me at C_Productions at AOL.com to learn how I can bring you more attention to your and your product.

 

 

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The ghost of a murdered child bring his parents back together after they have reincarnated. He needs them to remember their lives together so that they can forgive themselves and others. If he succeeds, they will all heal and he will be freed to also reincarnate. If he fails, their need for revenge will damn them all.

Elizabeth was asked by her mentor to teach a writing course at a small college. Since she never forgets a kindness, she reluctantly agrees. Arriving in town, she instantly regrets her decision. She wants to run, but she is honor bound to stay. Even as the ghost of a small child begs her to forgive, the memories of another time arouse feelings of hatred that she doesn’t understand and cannot control. When she meets Shane, all of their lives are thrown onto a dangerous collision course from which they can neither run, nor can they hide. The question is, “Can they overcome their tragic past or will they be doomed to repeat it.

Never Can Say Good-bye is a Paranormal Thriller, which is comparable to Ghost, The Others, and the original Dark Shadows TV series.

<p><a href=”https://vimeo.com/138543532″>When love is forever, death is only the beginning</a> from <a href=”https://vimeo.com/user2064974″>Theresa Chaze</a> on <a href=”https://vimeo.com”>Vimeo</a&gt;.</p>

 

 

 

 

 

Authors!  Time to prepare for the holiday giving season by helping your readers and those who love them find your books. Whether your book is print or electronic, the most effective way to reach your readers is through your website, blog, and through social networking.  Writing blogs, tweeting, or buying ads does help the search engines find your work, but they are not as effective as a video, which entices and teases your readers?
Authors!  Time to prepare for the holiday giving season by helping your readers and those who love them find your books. Whether your book is print or electronic, the most effective way to reach your readers is through your website, blog, and through social networking.  Writing blogs, tweeting, or buying ads does help the search engines find your work, but they are not as effective as a video, which entices and teases your readers?

I am a writer, producer and editor, who combines her skill to produce videos to market books for authors, publishers, and PR firms.     Join the digital age by hiring me to produce a video that will showcase your book and increase your sales

To watch  more samples of my work on the website 

 

 

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The ghost is a murdered child bring his parents back together after they have reincarnated.  He needs them to remember their lives together and forgive.  If he succeeds, they will all heal and he will be freed to also reincarnate.  If he fails, their need for revenge will damn them all

Never Can Say Good-bye is a Paranormal Thriller, which is comparable to Ghost, The Others, and the original Dark Shadows TV series.

Website